Ambassadors in Uniform

Ambassadors in Uniform


The battlefield that the IDF has
been facing is not an easy one. The 18-year-old Israeli soldier
never had it easy. He has the great responsibility
of protecting civilians; Defending our borders
and keeping us safe. But he also has a responsibility
of taking care of his image in the media. One photo of a soldier
behaving carelessly can destroy the efforts
of countless diplomats. These soldiers are not aware
of the impact of their actions nor the ramifications
for Israel’s security. Such photos, are being used as ammunition
for anti-Israel organizations, to dehumanize our soldiers
and present them as cruel and heartless, thus undermining our status worldwide. What, if anything,
can we do to change this? We have a solution. The right tools
will make a change We, a group of students
from Bar Ilan University, have come up with
“Ambassadors in Uniform” This project aims to improve
awareness amongst Israeli soldiers to the impact their actions
have on the world’s media Our program will include:
Lectures of nationally accredited speakers from the academia world; A series of video tutorials; Practical workshops for
soldiers and commanders. and a booklet of behavioral guidelines
that will be given to different combat units. We will give the soldiers the right tools
to improve Israel’s image over the world. Today,
in 2014 the battle over Israel’s image
is no less important than the one in the battlefield. In order to make this
project come to life we need YOUR partnership and support. Join us in the front line
of defending Israel’s image!

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