B Frog designs, produces and exports textiles that provide work to traditional artisans

B Frog designs, produces and exports textiles that provide work to traditional artisans


My name is Christian Cremer. I’m the co-founder of B Frog along with my brother Stephen. I am the CEO and General Manager. It’s a pleasure to be here. I’m Stephen Cremer. Along with my brother I am co-founder of B Frog, and I am in charge of partnerships and alliances. I traveled back to Guatemala and talked with my brother about the possibility of not only making this an idea for a company on paper, but to make it a reality, taking advantage of Guatemala’s advantages in many production areas and its lower labor costs as compared to the U.S., and also taking advantage of Guatemala’s proximity to the U.S. So that was when we started to brainstorm, and we came up with the idea of mixing Guatemalan ethnic textiles with traditional mainstream clothing you see in stores. The reason it appealed to us to do this mix is first of all that we hadn’t seen anyone in the market who was doing it, And second, we saw that many foreigners, especially Americans, came to Guatemala and showed a lot of interest in ethnic textiles. We came up with the name of the company, B Frog, because in many cultures in the world, including for the Maya, which is where we were inspired for our ethnic textiles, frogs have been symbols of prosperity, fertility and luck. So we decided to focus on luck for our company. So the company is called B Frog because “B Frog” is equivalent to saying “Be lucky”. We saw another added value, that in addition to using ethnic textiles produced by the Maya people in our region, we also know that Guatemala is a country with very high levels of poverty – we are talking about seventy percent poverty more or less. These are very high rates, and even more so in the Mayan areas in the highlands. This population suffers from malnutrition. We’re talking about one in 2 children in Guatemala who are malnourished, and therefore cannot grow normally. They cannot grow both physiologically and neurologically in a normal way. Because of this, Christian and I wanted to give back, and we decided to combat malnutrition through our products. In this case, we decided to donate several school lunches for each product we sell. Being a company with excellent products, an excellent fit, being able to make sure that we had products that wouldn’t shrink more than average. In other words, to fulfill standard requirements and even improve upon them, making sure that the native artisans who produced the handmade cloth could make it of a type of material that wouldn’t discolor when put into the washing machine or dryer There were a whole series of challenges, and these same challenges were what didn’t allow us to start until a year later, after immersing ourselves and studying in detail which suppliers we needed and what steps we needed to take in order to provide a high quality product. It’s been complicated and it’s still complicated, because not being in the country where you’re going to sell makes things more difficult than they would be if you were there. So what we have been doing to date is to communicate directly with department stores, with distributors, with showrooms in different parts of the world where we are interested in in selling B Frog products, such as the U.S., Canada, Germany, and other European countries. But then we decided to change the company’s business model a little bit, because having to communicate constantly with different department stores, boutiques, etc. – For example, we had made contact with a store in the U.S. in California, and we were calling them, sending them samples, maybe they would accept, maybe not – And a lot of times, it became a little complicated to enter these markets because people didn’t know us, didn’t know who we were, where we were coming from, what we were doing. So we decided to change our business model a little bit, and now we are using a legal figure of importer/distributor by region. So right now, for example, we are negotiating in the U.S. with a company so that they can basically be our representative in the United States.

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