H&M Conscious: The Breakup – a story about garment life-cycle

H&M Conscious: The Breakup – a story about garment life-cycle


Well, of course I understand
if you’ve moved on and need space, and even that you’ve changed,
while I’ve remained exactly the same. Love is not forever. All I ask is, if part we must,
we do so in a responsible way. If you just throw me out,
it damages the planet. The earth simply cannot bear so many
clothes ending their lives as waste. H&M has a far better answer. They’ve started
their Garment Collecting programme to welcome any of us,
of any brand, size, age or colour and in absolutely any state. You simply come to an H&M store, drop
your old clothes in a collecting box and leave the rest entirely to them. The very best of us will find new homes
after being resold as second hand. Others will be turned
into different products, finding new work
as cleaning cloths or rags. Garments in the worst condition can be
transformed into insulation material or textile fibres, woven into cloth, reborn as fashionable new clothes
of every conceivable kind. So every one of us will be reused,
repurposed or recycled. This means natural resources are saved and together we can reduce
our environmental footprint. H&M calls it
a closed loop for textile fibres. This might not sound too exciting,
but what H&M are doing is really jolly good for our planet,
and for everyone, though perhaps you already know that.

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