Shark Tank Season 10 Review: Daymond John’s Shocking Letdown for Uniform | Inc.

Shark Tank Season 10 Review: Daymond John’s Shocking Letdown for Uniform | Inc.


– Hey everyone, I’m Emily Canal, I’m a staff writer here at Inc and I’m our resident Shark Tank expert. I’m here to talk about Uniform, which is a clothing company that was on season 10, episode 10. So Uniform is a casual clothing company that puts an emphasis on quality, but Uniform also has
its philanthropic goal, and that is to donate a school uniform to a child in Africa every
time someone makes a purchase. – You see, all over the developing world kids are required to wear a uniform in order to go to school. So this donated uniform
can mean an entire future for a child. – Additionally, they also
employ women in their factories and say that their factories are very safe and good working conditions. So they have sort of two missions at the core of their business, along with selling really
high-quality clothing. – We are here today seeking $300,000 for 10% of the business. – [Emily] So they make their pitch and Daymond John stops them. – It looks like in all areas you are kinda covered, right? What do you really think that we can do for you besides money? – They want to get
involved in the business more than just money, and that’s when Chad went down the line of investors, starting with Daymond, being like, “I wouldn’t wanna partner with anyone here “besides someone who had
started a street wear brand.” And he turns to Lori and is like, “You’re the Queen of QVC. I
wanna sell my products on QVC.” – Mark, there’s so much
that we can do with the NBA, Bethany, I mean, legendary. I think there’s a million things we can do in terms of capsule collections. – He went down the line, he knew all of their business backgrounds, and how that could
actually help his business, which was genius. Unfortunately, all of
the sharks in the tank were really, really hesitant to get involved in a retail company. And it wasn’t because of
this company in particular, it was just the retail sector. They all sorta said, “like
listen, it’s difficult”, or, “I’ve had experience in it”. – I don’t think it’s the
right investment for me. So, I wish you luck, but I’m out. – [Emily] They all had their reasons for being a little nervous,
and really leaned on that as to why they didn’t
want to invest in Uniform. And that’s when they ended on Daymond. So all of the sharks were
sort of looking at him, being like “Okay, you’re
the king of retail, “what are you gonna do here?” And he looked like he was really struggling with that decision. – So guys, my number will be available to you for mentoring,
but I just don’t think that I can help you in
this instance, so I’m out. (dramatic music) (Uniform presenters groan) – And all the sharks were
kind of disappointed. – [Robert] I wanted him to be in! – I wanted him to be in too. – Here are the main
takeaways from this episode. So these founders did a great
job presenting their company, but they could’ve pushed things a little bit further at the end, and here’s how I think
they could’ve done that. You need to respect the sharks, and you need to respect yourself. They were very respectful
of the sharks’ decision not to invest in their retail company, but at the same time, they
should have respected themselves a little bit more. They weren’t just kidding around. They had the sales, they had the mission. They had everything going for them. So they should’ve pushed on
Daymond a little bit more. Because if they had done that, they would’ve walked out
with this handshake deal that was a little more formalized than Daymond just saying,
“Hey I’ll give you my number”. This is their one chance, which is my second point
I want to bring up. That they only have
one chance in the tank. They’re not gonna come back
on this show, they’re not gonna get another meeting
with all of these people. – So I’m out. (Uniform presenters groan) – This is your one chance, you
should have the Eminem song playing in the back of your
head as you’re in the tank. This is yet. Mom’s spaghetti. You’ve gotta make this pitch perfect, and you have to try
everything that you can do to get what you want. Something else these guys could’ve done is use their prior knowledge of the show. If you’re gonna go on Shark Tank, you should study the last ten seasons, you should study the investor
that you’re targeting, and see what they’ve done in the past. If they had done their
homework a little more, especially since they were
targeting Daymond John, they would’ve known that
he had made this deal with Mosiah Bridges. – So, I will guarantee to mentor you, but I will not give you
the money at this time. – Daymond, we would love to
work with you as a mentor, and take Mose to the next level. – They could’ve brought that up, been like, “Hey, Mosiah
Bridges came in here “and had this company, and
he was wanting to build it, “and what could you do for us? “Could you do something similar for us?” – [Robert] It’s tough man,
– It’s very hard – [Robert] I’ve learned that from you. – Congrats guys.
– All the best. (Uniform presenters thank them) – I’m Emily Canal, this
was tips from the tank, and in the words of
Eminem, don’t let it slip.

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