Sustainable China Textile Industry | DuPont™ Sorona® – “Fashion Forward”

Sustainable China Textile Industry | DuPont™ Sorona® – “Fashion Forward”


0:00:01:000,0:00:32:000
>>Huang Lizhong: I have loved clothes since I was very young. I had dreamed of becoming
a top clothing designer. For me, the first step in designing great clothes is understanding
your customers. Right now the major trend is environmental protection. Customers want
environmentally-friendlier materials. K-Boxing Men’s Wear is a leading brand and they promote
environmentally-friendlier materials. 0:00:34:500,0:00:44:500
>>Li Binhong: In 2011, the output of the textile and apparel industry
accounted for 6.4% of China’s GDP. China has clearly set out biopolymer fiber
as an important development strategy. 0:00:45:000,0:00:59:000
>>Dennis Tsai: More than a decade ago, DuPont started to develop an advanced biochemistry
products in its labs. DuPont™ Sorona® is made with raw materials extracted from renewable
sources. 0:00:59:000,0:01:24:000
>>Zhang Lianjing: Our collaboration with DuPont is a very special business relationship.
We have the confidence, ability, and duty to work together with DuPont to establish
a market for this product. Traditional chemical fiber production involves petroleum refining,
synthesis, and production using chemical methods. But DuPont’s products are produced using
biotechnological methods. It’s an eco-friendlier process. 0:01:24:500,0:01:35:000
>>Dennis Tsai: Although DuPont™ Sorona® is an innovative product, we also need collaboration
with downstream partners to enhance its added value. 0:01:35:500,0:01:52:000
>>Huang Lizhong: In the summer, we designed a menswear collection that was very well received
by our customers. DuPont™ Sorona® has a wide range of application and sends out a
very positive message of environmental protection. For development to be sustainable,
everyone needs to protect the environment.

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