TÅNUM – the handwoven rug made from fabric leftovers

TÅNUM – the handwoven rug made from fabric leftovers


How do you catch an idea? A really big one. This one originated in the need to
address the piles of leftover fabric from IKEA quilt and fabric production. A production team let the
miles of unused thread lead them on a winding
and unexpected journey, in the pursuit of finding new
ways to use the material. The team searched long and hard and when they came across
a design student, Erik Bertell, at the Finnish
Design Faculty in Helsinki, the journey took a new turn. “I had this idea of making
a traditional Swedish rag rug,” “using only the fabric leftovers.” Erik had come up with a concept for
making a beautiful and sustainable rug. But the thread led the team
even further. To Bangladesh. A country well known
for its textile craftsmanship. A local rug manufacturer
managed to surprise the team with yet another spark
of the imagination. It turned out that the previously unused
thread could accomplish even more as an already good idea was
taken to a whole new level. His idea was simple and good: To set up a factory and employ
the skilled women of the village to weave the rugs. “Not only are we creating a highly
functional and beautiful rug,” “we’re also producing it in
a more sustainable way,” “and at the same time,
helping women in Bangladesh,” “to become financially independent.” A simple idea sprung out
of piles of unused thread led to a solution of improving life for
women in a remote village in Bangladesh. So when you step on your TÅNUM rag rug, know that its threads reach
further than you can imagine. To us. That’s a big idea.

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