Textiles Zentrum Haslach – Projektmanagerin

Textiles Zentrum Haslach – Projektmanagerin


This film shows the success factors and marketing in the region. What exactly is the project “Textile Centre Haslach”? The Textile Centre Haslach is a merger of a number of institutions, which together Are housed so to say under the umbrella of the historical textile factory. They all have something to do with textiles but from different business areas. On the one hand there is a museum here in house, which has a forty year history in this area, but last year it moved to a new location and at the same time has been transformed and been brought up to date. And besides this look into history is our concept in the Textile Centre not only about the presentation of the past but at the same time at the same eye-level, so to say, to present what currently is happening in our area. There are two companies here in house which as before are in production. One is a company which manufactures sheep’s wool and processes the regional sheep’s wool into various felt products. But it is also woven into fabrics in our own spinning and weaving mills. There are training and rooms for courses in house, where different workshops are conducted where however also a co-operation with the University of Art takes place at the interface between artistic creation and industrial production. That means that the basic idea is that anybody who comes in should get the message that textiles are not passé but has a lot to do with today and here we

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actually live it actively. And the many active partners simply produce many synergies with their different approaches. Work rooms are often shared, there is a common approach externally so that every company, though it is small in the totality actually appears to be something bigger and one partner brings to another access to the public, so to say,
Because another comes to our house perhaps he wants to visit the museum and at the time discovers products in the factory shop. Others come to do a course or other training and discovers something completely different. It’s a kind of cross-fertilization and through that the people we appeal to are very different. From busloads of tourists to specialists to students. It’s a wide range and that simply makes the house and the work here very lively. Who are your project partners? Various municipalities are involved, companies, there are also other culture projects or museums with whom we co-operate. For example, now in June the Province Of Upper Austria is presenting the Days of Folklore. This type of folklore culture brings people together When it’s about the common history in the Mühlviertel and also in Bohemia and South Bohemia and where three regions in Upper Austria and three regions in the Czech Republic have been selected with a particular focus and this event especially is promoting and singling out topics which is the subject of our next project, that we want to tackle. What type of marketing tools are used to communicate? Although we are a relatively small team,, there is plenty of external contact and advertising. This in fact relies especially on a colleague, who works in the area of tourism and has very many contacts to all kinds of media and has done a great job in placing them all. There is a good deal which is done using newspaper articles, contributions on television,
Where it’s all about certain pieces of big news, particular functions and other things which count as special events and are brought into the center of attention. And last year, after the museum had been opened in summer, we had enormous benefit from the great interest shown in the way it was adapted here in addition, we place great emphasis on the work on our homepage which has to be kept up to date. The networking with our in-house partners, who respectively

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are represented with their own home pages or with other presentations on the internet. Then come various types of printed matter, namely flyers for all the in-house partners. The tourist office publicizes through the numerous tourist offers in the region what we offer here in-house. We have worked so as to offer a packet because there are other museums here locally who offer packages as part of their culture offer and try to publicize these externally. There are many appearances at fairs. Also a combination of tourism and culture is usual where a stand at a fair Can be shared with a tourist offer and so the culture offer we have in-house can be presented. As we have no separate press and marketing departments and so we do it on the side, that takes relatively a lot of space and quite a lot of time. What factors have brought you success? I think that in the first place, it’s the variety. That you don’t narrow your view but rather our basic philosophy is to break out of the classic drawer as far as traditional education is concerned, we’ve got the technician and the artist, the craftsman and so on and there are relatively many prejudices which exist as regards other people and I believe we have a chance to discover that in our house they are not so far apart as we think and this has a stimulating effect and also that the time is ripe for this area which in the meantime has shrunk which we can no longer afford to happen so we have to take care of our part of the business and in the form of this networking to look what is happening in other areas and this is a great chance for us. So I believe that this is really the fundamental success factor. And what naturally supports this strongly is the networking firstly between the various approaches and also the connection between the past and the present. The fact we can build on such strong foundations with an archive full of old books of samples and textiles Which we can call on and also that everything that happens in this house happens in the name of tradition and not as an end in itself, but always happens against this background that you can go on and it has a sense which can be used to benefit people. And I believe that that is clear to the visitors who come to our house from outside and they feel it. That this is not something dusty and dead Totes but something living and through that history becomes more vivid.

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